#NutrishBackyardWild Instagram Sweepstakes Official Rules

OFFICIAL RULES. NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES.

A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

Submitting an entry constitutes your full and unconditional agreement to and acceptance

of these Official Rules and the decisions of the Sponsor and judges, which shall be final and binding

on all matters relating to the Sweepstakes.

1) Sweepstakes Timing: The #NutrishBackyardWild Sweepstakes (the “Sweepstakes”) begins at 10:00 am ET on May 8, 2017 and ends at 5:00 pm ET on May 26, 2017 (the “Sweepstakes Period”). The Sweepstakes Period will consist of three (3) entry periods (each an “Entry Period”) as follows: 10:00 am ET on May 8, 2017 through 11:59 pm ET on May 14, 2017 (“Entry Period 1”); 12:00 am ET on May 15, 2017 through 11:59 pm ET on May 21, 2017 (“Entry Period 2”); and 12:00 am ET on May 22, 2017 through 5:00 pm ET on May 26, 2017 (“Entry Period 3”).

2) Eligibility: The Sweepstakes is open only to legal residents of the 50 United States and DC, who, are 18 years of age or older as of date of entry who possesses a web enabled mobile device as of May 7, 2017. Employees of Ainsworth Pet Nutrition (the “Sponsor”), its parent, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. (collectively the “Sweepstakes Entities”) and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state, and local laws and regulations apply.

3) How to Enter the Sweepstakes: There is NO PURCHASE NECESSARY to participate in the Sweepstakes. A purchase does not increase your chances of winning. To enter the Sweepstakes, you must have an Instagram account and have your account settings set to public (not private) and be a follower of the Nutrish (@Nutrish) Instagram account.  An Instagram account is required to enter and can be opened for free by downloading the Instagram application from the Apple store or Google Play. To enter, you must post of photo of your dog, include a caption (“Content”) that must include the hashtags #NutrishBackyardWild, #Sweepstakes, to receive one entry into the applicable Entry Period’s random drawing and the Grand Prize random drawing. Entries must be complete to be eligible. If an entrant’s caption does not include the specified hashtags, that entrant will not be entered into the applicable Entry Period’s random drawing and Grand Prize random drawing. You may submit as many entries as you would like as long as each photo is unique. Prior entries will not be eligible for any subsequent Entry Periods’ random drawings, if any and will not be carried forward to any subsequent Entry Periods’ random drawings, if applicable but will be included in the Grand Prize random drawing. By posting Content during any Entry Period, you acknowledge that you are a legal resident of the 50 U.S. or D.C. who is 18 years of age or older, you possess a mobile device with Instagram capability as of 5/7/2017 and you have read and agree to these Official Rules. Any Content/entry deemed inappropriate or containing unsuitable material, in Sponsor’s sole discretion will be disqualified. Any entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory or violates any proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, sexual in nature, or is otherwise objectionable, will disqualify the entry as determined in Sponsor’s sole discretion. Entry must be in keeping with Sponsor’s image and may not be offensive, as determined by Sponsor in its sole discretion. If you enter using your mobile phone, standard data fees/rates may apply. See your wireless provider for pricing plan details. Entries generated by script, macro or other automated means and entries by any means which subvert the entry process are void. Instagram is not affiliated with the Sweepstakes in any way and is not responsible for the administration of the Sweepstakes or the awarding of the prize. No endorsement or approval of Sweepstakes by Instagram are expressed or implied. All entries become the sole property of the Sponsor and will not be returned. Each entrant grants Sponsor a worldwide, royalty-free, perpetual, non-exclusive right and license to copy, distribute, and display Content, in any media, and with right to use, copy, modify, edit, and create derivative works there from, and agrees to execute documents confirming such right and license at Sponsor’s reasonable request. Entrant posts relating to the Sweepstakes represent solely the views and opinions of the individual entrant and do not reflect the views and opinions of the Sponsor in any manner. The Sponsor acts as a passive conduit for the posting and publication of such content and has no obligation to screen, monitor or review the content of posts and entries relating to the Sweepstakes and expressly disclaims any and all liability in conjunction with any such activities.

4) Privacy: Except as otherwise stated in these Official Rules, and to the extent entrants may otherwise elect at the time of entry, personal information collected in connection with the Sweepstakes will be used in accordance with the online privacy policy of the Sponsor. To view the Sponsor’s privacy policy, visit http://nutrish.rachaelray.com/privacy-policy. Any communication or information transmitted to Sponsor will be treated as non-confidential and non-proprietary.

5) Random Drawings/Winner Notification: There will be one (1) prize winner selected for each Entry Period, three (3) in total and one (1) Grand Prize winner selected. Entry Period random drawings will be conducted on or about May 15, 2017; May 22, 2017; and May 29, 2017 from among all eligible entries received by the end of each Entry Period. Odds of winning an Entry Period Prize are dependent upon the number of eligible entries received for each Entry Period. The Grand Prize random drawing will be conducted on or about May 30, 2017 form among all eligible entries received during the Sweepstakes Period. The odds of winning the Grand Prize are dependent upon the number of eligible entries received during the Sweepstakes Period. Drawings will be conducted by Don Jagoda Associates, Inc., an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. Potential winners will be contacted via a Direct Message on Instagram from @Nutrish within one (1) to two (2) business days following the applicable random drawing and will be asked provide information including their full name and mailing address so that their prize can be fulfilled. Potential winners will have three (3) days to respond to the Direct Message or the potential winner will be disqualified. If necessary, if prize notification is not completed and returned within three (3) days or prize returned as undeliverable, an alternate will be selected.

6) Prizes and Approximate Retail Values (“ARV”): Grand Prize: A one (1) year supply of PEAK Dog Food. The dog food will be awarded as 24 coupons, each redeemable for a bag of PEAK. Also included in the Grand Prize is a Sponsor specified GoPro HERO Session, a SanDisk Extreme 32GB microSDHC, a Fetch Harness and a Floaty. The ARV of the Grand Prize is $577.72. Entry Period Prize (3-1 per Entry Period): Two (2) bags of PEAK Dog Food (awarded in the form of coupons), a FitBark Dog Activity Monitor, a Chuckit Classic 26M Launcher and 12 Tuff Balls. The ARV each Entry Period Prize is $117.97. Limit one (1) prize/person. Winners are responsible for all federal, state and local taxes and all other costs and expenses associated with prize not specified herein as being awarded. No transfer, substitution or cash equivalent permitted by winner. Sponsor reserves the right, at its sole discretion, to substitute any prize with one of comparable or greater value. All prize details are at Sponsor’s discretion. Prizes are subject to any restrictions and expiration dates set forth on coupons, as applicable.

7) General Rules: Acceptance of prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law. By participating in the Sweepstakes, entrants agree to be bound by these Official Rules and the decisions of Don Jagoda Associates, Inc., which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Entries become the property of the Sponsor. The Sponsor and the Sweepstakes Entities are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Site or the Sweepstakes or by any human error which may occur in the processing of the entries in the Sweepstakes or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Sweepstakes. In the event of a dispute as to any entry, the authorized account holder of the Instagram Account used to enter will be deemed to be the entrant. Winners may be required to show proof of being the authorized account holder of the Instagram Account associated with the entry. Proof of entering information via Instagram does not constitute proof of delivery or receipt of such information. Sponsor and/or the Sweepstakes Entities (as identified in these Official Rules) are not responsible for the failure of any entry to be received by Sponsor/Sweepstakes Entities on account of technical problems or congestion on the internet or at any website. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Sweepstakes; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then the Sponsor reserves the right at its sole discretion to cancel the Sweepstakes and determine the applicable Entry Period winners in random drawings from among all eligible entries received by the end of each Entry Period prior to cancellation and select the Grand Prize winner in a random drawing from among all eligible entries received prior to cancellation. By participating in the Sweepstakes, the entrant agrees that Sponsor, Sweepstakes Entities will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of the prize or parts thereof, if applicable or participation in the Sweepstakes or participation in any Sweepstakes or related activity. By entering the Sweepstakes, you hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

8) Winners: For the names of the winners, available after June 10, 2017, send a self-addressed stamped envelope no later than July 10, 2017, to: The #NutrishBackyardWild Sweepstakes Winners, c/o Don Jagoda Associates, Inc. (Attn: KL), 100 Marcus Drive, Melville, NY 11747.

9) Sponsor: The Sponsor of the Sweepstakes is Ainsworth Pet Nutrition, 18746 Mill Street, Meadville, PA 16335.